Monday, August 31, 2015

PSA


PSAs or Public Service Announcements are statements made by certain organizations and occasionally the government, to spread awareness about a particular topic or issue. They can relate to smoking, drinking, public safety, etc. I don't believe PSAs are effective because they typically come off as too manufactured, cliche, or cheesy. People don't respond to a message differently if they have heard the same message before. The most iconic, innovative, and impactful PSA I have seen is "Dumb Ways to Die". It is creative, humorous, and has also generated over 100 million views on YouTube. PSAs are a necessary evil because they do change the actions of many individuals.

Dumb Ways to Die PSA

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